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微创新带来新机遇 真实社交赋能美好生活

艾媒咨询发布的最新数据显示,2020年中国移动社交用户规模突破9亿人,较2019年增长7.1%。有分析认为,随着图片社交、声音社交、视频社交等产品形态的创新以及革新,移动社交市场将…

艾媒咨询发布的最新数据显示,2020年中国移动社交用户规模突破9亿人,较2019年增长7.1%。有分析认为,随着图片社交、声音社交、视频社交等产品形态的创新以及革新,移动社交市场将保持稳健发展态势,用户渗透率稳步增长。

同时,随着社会节奏的加快,“工作太忙,没时间结交新朋友”“交际面窄,没机会认识新朋友”造成了大龄未婚男女越来越多,相亲交友已作为一种现实诉求而成为了普遍关注的社会现象。

当“网络社交化”成为生活必不可少的沟通方式,当下年轻人的交友方式、择偶习惯也呈现出更为方便、省时、远距离的特点。同时,行业也在持续涌现创新产品形态,细分垂直赛道的移动社交产品则更倾向于服务不同人群的人际交往需求。

但庞大的市场需求引发了社交平台的野蛮生长,对象身份不实、提供虚假服务、用户个人隐私信息泄露等问题屡见不鲜,这也引发了不少社交用户群体对平台粗放管理、审核缺位等方面的担忧。

早在2017年,共青团中央等三部门就联合印发了《关于进一步做好青年婚恋工作的指导意见》的通知,建立健全婚恋交友信息平台、婚介婚庆服务机构的行业标准体系和监测评估体系。这也对社交平台,尤其是婚恋交友平台提出了更高、更完善的监管要求。

如何培育积极健康、向上向善的网络文化,筑牢网络安全屏,障绿打造色安全的交友平台?这成为了各方共同关注的重要课题,其中就有许多社交平台做出了探索。以爱聊APP为例,其在不断加强平台自身监管的同时,在商业模式方面也进行了适度创新。

在内容监管方面,记者了解到,爱聊会通过AI智能学习以及第三方安全公司合作,自动鉴别高风险用户和高危动作,例如欺诈、色情等行为,会对违规账号进行冻结,对可能受害受骗用户进行风险提醒以及短信劝阻提醒。

爱聊工作人员进行人工复审。人民网记者 夏晓伦摄

具体来看,对于用户需要发布的内容,爱聊首先通过AI智能过滤审核,再由“人工7×24小时”轮班制的无间断复审,最后由总编室进行第三道审核,从而做到相关内容必须需经过技术初审、人工复审、总编室终审三道大关卡、六道小关的审核后方能上线。

“同时我们还执行‘先审后发’原则,对违法违规内容按性质、严重程度、可控性和影响范围,分为了特级、A级、B级和C级四个级别,并制定相应的追究惩罚制度,确保对违规内容无重大疏漏。”爱聊科技相关负责人告诉记者。

去年3月,由国家互联网信息办公室发布的《网络信息内容生态治理规定》正式施行,爱聊随即加强信息内容自查自纠,6个月内累计处理违规案例超过80万例,封禁账号近13万个。

一位名为“初心”的用户通过爱聊结识了现在的妻子,回顾两人相识的过程,他告诉记者:“当时的疫情还比较严重,大家都减少了外出,我闲暇时间下载了几个交友软件,发现这款软件还是挺靠谱的,都是真人实名认证,还有语音签名,用户资料比较详实,这会让我真正选择自己心仪的对象再去沟通,让我的交友更加精准。”

有业内人士指出,互联网时代带来的直接变化就是社交场地的变迁,实际上,社交平台的商业化模式就是一种注意力经济,而商业模式的可持续性决定了平台的发展前景。

对于爱聊的商业模式,上述负责人向记者做了阐释:“首先,平台是基于引导正确的婚恋观和价值观,对线下生活进行了模拟,追求方需要表示诚意,通过充值才能进行参加相亲。但我们提供的是基础通讯服务,金额很低,相比线下大大降低了门槛和成本,相较其他交友网站动辄上万元的会员费也更具吸引力。这是我们对于社交平台商业模式的微创新。”

这种通讯付费的商业模式也给用户带来了积极的正面作用。另一位成功脱单的女性用户告诉记者:“可以看得出来,爱聊平台机制对女生比较友好,可以过滤掉很多无效骚扰信息和引流广告等,保护女性权益,因此我们女生在平台里也比较活跃。”

对于行业发展前景,上述负责人表示,经历行业监管趋紧、行业洗牌之后,移动社交行业将迎来更有序的发展。更加健康的互联网环境,不仅有利于用户的体验,也会带来整体行业的良性发展,“规模大、定位清晰、平台规范化以及口碑佳的婚恋平台将取得进一步的发展,并最终赋能美好生活。”

同时也有专家提醒,作为用户,需提高自己的隐私保护与信息鉴别能力,要寻找合适的另一半,还是要在现实生活里多接触、多了解,可以参考交友婚恋平台上的信息,但不可盲目全信。

本文来自网络,不代表天下新闻网立场,转载请注明出处:http://www.txxw.cn/843987.html

作者: 天下在线

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